Developing Your Personal Brand

About This Course

Building an online business includes building a following of customers. If you are looking to create better engagement and be more intentional about how your followers and customers think about your business, Personal Branding Photography can help you to clarify your message across platforms. I’ll guide you through the planning stages of a Branding Photo Shoot, questions to ask when looking for a Branding Photographer, and tips on how to capture some of your own images using your cell phone camera.

Let’s go past the traditional Business Headshot, and let your followers get to know and interact with you.

This course includes five video modules:

Module 1: What is Branding in the age of Social Media

How has building a brand changed since the onset of Social Media?
How can I engage my followers?

Module 2: Working with a Brand Photographer

Why do I need Personal Brand photos?
What should I look for in a Brand Photographer?
What is the difference between a mini session and a full session?
What might my Photographer want to know about my business?
What questions should I ask when looking for a Brand Photographer?

Module 3: Preparing for your Branding Photo Session

What do I wear?
What should I bring to my session?

Module 4: How can I get the most from my images?

Repurposing your images to make the most of your investment
Including styled images in your personal brand

Module 5: Tips for Cell Phone Photography: Beyond the Selfie

Lighting, composition, and gadgets to give you more versatility in your images

Also included are PDFs with checklists to help you think about different images to capture, styling ideas, and uses for your images.

Course Curriculum

1

Welcome to the Course!
- Welcome to Developing Your Personal Brand!
2

Checklists and PDFs
- Image Use Checklist
- Photo Shoot Checklist
- Cell Phone Photo Tips
- Styling Prop Ideas
3

Module 1: What is Branding in the age of Social Media?
- Learn how building a brand changed and how you can engage your followers.
4

Module 2: Working with a Brand Photographer
- Find out why you need personal brand photos, what to look for in a brand photographer, and how to find a photographer who matches your specific business needs.
5

Module 3: Preparing for Your Branding Photo Session
- Explore the topics of what to wear and what to bring to your branding photo session.
6

Module 4: How Can I Get the Most From my Images?
- Learn how to repurpose your images to make the most of your investment and how to include styled images in your personal brand.
7

Module 5: Tips for Cell Phone Photography - Beyond the Selfie
- Explore lighting, composition, and gadgets designed to give you more versatility with your images.

About the Instructor

Instructor

Kelly Harvill

Kelly Harvill is a Photographer, resource creator, and Speech Language Pathologist, living in the Pacific Northwest. Kelly helps Teacher Authors to clarify their brand message with Personal Branding Photo Sessions and styled images. After shooting branding photo sessions with small business owners in her community, Kelly made the leap to working with Teacherpreneurs. As a TpT store owner herself, Kelly is aware of the pain points that other sellers have shared about the challenges that come with creating images that stand out from the crowd...in social media, Pinterest, blogs, email marketing, product covers and previews. Kelly has photographed over 60 Teacher Pay Teacher sellers, helping them to make authentic connections with their followers. She also works with Teacher Authors to create custom styled stock images that result in a cohesive look across platforms. You can find Kelly @Speakingofimages on Instagram.