About This Course

If you’re ready to take your TpT store or blog to the next level, THIS is the course for you! Learn the basics of SEO (Search Engine Optimization) to help drive more traffic to your resources. You will start leveraging the power of Pinterest and search engines through keywords.

This powerful course contains three main components:
  1. A PDF guide on the basics of SEO, including:
    1. What is SEO? Why does it matter?
    2. Choosing Google keywords for a blog post
    3. Increasing Pinterest traffic using keywords
    4. Choosing between similar keywords
    5. And MORE!
  2. An SEO Checklist telling you exactly what to include in your blog posts for maximum SEO exposure.
  3. Course Videos:
    • Session 1 Video:  Learn the basics of SEO, how to search for Google and Pinterest keywords, AND how to choose between two similar keywords.
    • Session 2 Video: Gain an understanding of exactly how to write a Pinterest keyword rich description.
    • Session 3 Video: Learn the steps you need to take to ensure your Blogger blog post is fully SEO optimized.
    • Session 4 Video:  Learn the process steps you need to take to ensure your post is fully SEO optimized on a self-hosted Wordpress blog.
    • Session 5 Video:  Wrap up your SEO Basics with a review of the "Must Do" lists for new blog posts and new products.
    • SEO Update #1: Learn about another option for data pin descriptions.
    • SEO Update #2: Learn how to get more blog post visibility by connecting pages and posts using SEO.

What are you waiting for? It’s time to help give your store and blog the boost you so desperately want and need! The step-by-step guide and videos will help you learn how to find those keywords and make them work for you to ensure maximum exposure.

Course Q&A

Q: Time is short. How long is this course going to take?
A: You can sit down and complete this entire course in one sitting, if you’d like. Watching all the videos and reading through the course material will take approximately three hours.

Q: How long will I have access to the course once I purchase?
A: You have access forever! Simply log into the course platform and resume where you left off. This means you can work slowly over the summer, during naptime each day, or after the kids go to bed at night. There’s no rush! Keep in mind, though, that the sooner you start utilizing more SEO into your blog posts, the sooner you will see results.

Q: Will this course be updated? I know I have lifetime access, but I want to make sure I get up-to-date information.
A: YES! Heather created her first SEO ebook in February 2016. Since then, that ebook has only needed one update - an addition with more details. The basics of SEO will not change much over time, but this course will certainly be updated if new information becomes available. 

Q: I don’t have a blog. Will the information in this course be beneficial to me if I only have a TpT store?
A: Yes! You will not need the videos on using keywords in your blog or the “cheat sheet”, but you will benefit from learning about SEO and learning how to find Pinterest keywords. Plus you’ll have access to this course forever more, so if you ever decide to start a blog you can come back and utilize the other lessons too.

Q: I have a blog, but it’s not on Blogger or a self-hosted Wordpress blog. Will this course still benefit me?
A: This course specifically caters to Blogger and self-hosted Wordpress blogs. If you use SquareSpace, Wix, Wordpress.com, or another platform, you will find the basic information in this course helpful – particularly the information on writing keyword rich Pinterest descriptions. Plus you will have access to the SEO “cheat sheet” that you can use on your blogging platform. But you will not get a video explicitly showing how to do the SEO and keywords on other blog platforms.

Q: I’ve been doing SEO for my blog and store for awhile now. Is this course for me? 
A: If you’re already using Yoast SEO on your self-hosted Wordpress blog, know how to do the basics of keywords for your Blogger blog, and can research keywords – this course is probably not for you. However, if you want to learn how to write a killer Pinterest description, that alone is worth the $59 price tag!

Q: I'm concerned about the cost. Will it really be worth it?
A: Heather has spent a significant amount of time learning about SEO and developing her skills in optimizing pin descriptions and blog posts. In this course, she will be sharing the same tips and information that she has used to effectively drive more traffic to her own site and store. When you consider that many virtual assistants use this same information to help optimize their own clients' post and pins, this course is MORE than worth the investment. Other SEO courses are at least double the cost of this helpful course!

Course Curriculum

  • 1

    Welcome to SEO Basics!

    • Welcome to the Course! Before you get started, watch this video for a welcome message from Heather and Shelly. We're glad you're here!

  • 2

    Course Guide and SEO Checklist

    • SEO Basics Course Guide

    • SEO Checklist

  • 3

    Session 1: Getting Started with SEO

    • What is SEO? Why do I need it? Learn the answers to these questions and how to get started with keywords today!

  • 4

    Session 2: Writing a Pinterest Description

    • Help future customers find your Pinterest pins by writing a search-optimized description for each pin. Learn how your pin can have a better chance of being picked up in a Google search, too!

  • 5

    Session 3: Using SEO for a Blogger Blog Post

    • BEFORE watching Session 3, READ THIS!

    • Help people find your Blogger blog posts by effectively using SEO. Learn what each post needs to have in place in order to help people find it in a Google search.

  • 6

    Session 4: Using SEO for a Wordpress Post

    • BEFORE watching Session 4, READ THIS!

    • Help people find your Wordpress posts by effectively using SEO. Learn what each post needs to have in place in order to help people find it in a Google search.

  • 7

    Session 5: Wrapping it Up!

    • Wrap up your SEO learning with reminders of the "Must Do" list for new blog posts and products.

  • 8

    Course Updates

    • SEO UPDATE #1: Data Pin Descriptions

    • SEO Update #2: Connecting Pages and Posts Using SEO

    • SEO Update #3: Using Gutenberg Wordpress Block Editor for SEO

About the Instructor


Heather Jo Whetham-Fergen

Heather Jo Whetham-Fergen is a lifetime educator. She spent seven years teaching in various elementary classrooms across the state of South Dakota teaching grades preK-6. Heather then became an elementary principal and K-12 special education director before deciding to stay home with her children, while continuing her passion for education online.During her time teaching in public schools, Heather also started her TpT store – where she dabbled and used the extra money to help pay down her student loans more quickly. Upon deciding to stay home with her kids, Heather quickly realized the power of online marketing. This helped her build a strong virtual assistant and consulting business, plus grow her own TpT store and blog. Heather loves to take courses, read all the blogs, and learn more about online business. She also loves sharing this knowledge with other teacherpreneurs to help them grow and improve their own businesses. When she’s not busy on the computer, she enjoys spending time with her husband Andrew, their two young children, and her mini goldendoodle Bailey. Her family loves going for walks, playing outside, listening to music, and simply enjoying one another’s company.info@heatherfergen.com 

Are you ready to begin using SEO to drive more traffic to your blog and/or TpT store? Get started today!